Thomas Vaeth
I build high‑traffic, customer‑facing products with a focus on performance and long-term maintainability.
I like working where design meets engineering, turning complex ideas into clean, flexible front‑end systems that can evolve over time.
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Growth Surfaces
A redesign of Square’s website launched in parallel with Square Register, focused on clarifying the product’s major performance and durability improvements through cleaner storytelling and a conversion‑focused front‑end build.
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Square Handheld & Terminal
An international launch campaign for Square Handheld alongside a redesigned Square Terminal experience, focused on showcasing the hardware’s refined design, durability, and day‑to‑day performance across global markets.
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Public Web Next
A full redesign of Square’s website, modernizing the front‑end system, improving performance and consistency, and creating a scalable foundation for future marketing and product storytelling.
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AR Experiences
Launched AR hardware experiences so sellers could place Square devices in their own space and evaluate real‑world size, fit, and setup before purchase.
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Upgrade
An international hardware campaign featuring Square Register, Square Stand, and Square Terminal, designed to highlight the premium look, feel, and performance of Square point‑of‑sale devices.
